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Over the years Hamleys has developed an international reputation for choice, quality and innovation. The magical flagship store on Regent Street has over 7 floors packed full of toys and games, with live and interactive demonstrations. Today, Hamleys is an internationally recognised toy retailer with ambitious plans to further grow the brand. The Hamleys Own collection, a branded range of toys and games will continue the tradition of the “finest toys in the world”. With plans for international stores and the launch of the exciting, new user friendly website - we are now able to offer the Hamleys magic to be delivered throughout the world.